Don’t Rub Perfume into your skin
When you rub fragrance into your skin, the top notes fade and evaporate before they have a chance to settle. This means that the notes that first drew you to the fragrance will never fully translate onto your skin. It's important for your perfume to gently combine with your skin's natural oils- that’s what makes your perfume last and smell slightly unique to you.

Spray it onto your pulse points
Your pulse points are where your veins are closest to your skin, allowing you to feel your pulse (literally). The inside of your wrists, inner elbows, below your belly button, and below your ear lobes and knees are some main examples. Extra body heat is emitted from these warm areas on your body, which assists in the natural diffusion of a scent. Spritz or dab (don’t rub) on a couple, or all of your pulse points and maximize how long your perfume will last on you.

Where you store your perfume matters
It's a no-no to keep your perfume in your bathroom, where steam from regular showers may interact with it. Humidity, water and rapidly changing temperatures may change the composition of a fragrance and decrease its shelf life. Furthermore, any kind of light (particularly sunlight) may damage the makeup of a perfume. What is the best place to store your perfume? A cool, dark, and dry location. Before you bury your bottles in your closet, consider putting them inside a bedroom dresser or vanity drawer, or even the box your perfume came in-as they were made to keep your perfume safe for the long-haul.

Spritz, then walk into your perfume
Diffusing your perfume all over rather than focusing it in one (or every) area is the key to making it enjoyable and not overwhelming. The goal is to have your perfume to complement your natural scent rather than totally mask it. Rather than spraying perfume all over your body, dab a little bit on your pulse points and then "spritz and step." Spray your fragrance in the air in front of you, then walk right into it and out. This will leave a little layer on your clothing and ensure that you are well covered (without overdoing it).
 

Be Careful of spraying perfume on clothes
Spraying a little bit of perfume onto your clothing can help you maintain your fragrance all day—just make sure it's not fabric or material that easily stains like silk. If you are wearing an easily stainable fabric, an option is to spray some fragrance in the air and wave your clothes about in it, or spray some on the inside lining of your coat or blazer. A light wafting of your favorite fragrance will follow you wherever you go.

Don’t Overdo it
Spraying the right amount is difficult for everyone. If you've ever asked yourself why perfume prices vary so much, it's because they contain various degrees of fragrance concentration, which means they all have a varying intensity when applied. The key is to pay close attention to how your perfume is labeled as that will suggest how much and how often to apply it.

When and how to apply perfume
The best time to apply perfume is after showering, as your pores will be open which allows deeper scent absorption.

Keep the cap on the bottle.
Always put the cap back on your perfume bottle after using it. The less the perfume is exposed to outside air, the better it will keep. 

Do not shake the bottle.
Refrain from shaking the perfume bottle before use.